To
identify and introduce the brand image of the
agricultural and agroalimentary Tunisian products’ quality
To define quality levels
(standardization, controlled origin label, indication of source,
organic agriculture…) within the Tunisian agricultural production,
To improve the service
offers to the operators in
order to produce recognized quality products, remunerated and
identified from the producer to the consumer.
To ensure a fast
diffusion of information between the producers, the service providers,
the transformers and the market .
To promote the Tunisian
agricultural products having specificities at target groups
identified as potential consumers.
To train Tunisian
operators in promotion, marketing, packing, distribution, for a
better access to the national and foreign markets
2- ACTIVITIES
Creation of the quality network:
Cells quality installated in the
interprofessional groupings and the national office of
drive Oil, covering fruits, vegetables,
poultry products , red meats and milk. These cells are made up of
experienced executives and technicians. These teams work in symbiosis
with the profession to help to introduce Tunisian consumers and
foreigners the quality of the Tunisian agricultural products.
These cells are organized in quality
network animated by APIA.
Studies realization:These
studies basically aim at promoting the quality of the Tunisian
agricultural products for a better access to the foreign markets :
These studies aim at the attribution of
quality labels (controlled origin name, indication of source, organic
agriculture…) to the Tunisian agricultural products.
These studies for a better positioning of
the Tunisian agricultural products on the external markets.
Training
executive training of the network quality: participation of the
executives of the network quality in training cycles in Tunisia and
abroad relating to food safety and export.
Training of the exporting producers: training of the professionals in
the topics related to quality, the packing and preparation of the
product to export, the techniques of the international trade…
Research activities:
these activities are intended to improve the products quality, to
develop products for niches of specific markets and to develop new
techniques of organic fight and conditioning or transformation .
Gate of agriculture: the gate of agriculture
will have a promotional vocation for the marketing and the export of the
agricultural products . This gate will be placed in ONAGRI and will
have links with the various sites of the national and private
organizations and institutions operating in the sector. This gate
represents a core for the electronic trade of the Tunisian foodstuffs.
Acquisition of equipments : equipments were
acquired on behalf of the interprofessional groupings and of the
National office of drive Oil for a better quality
control of the agricultural products (fruits, vegetables, milk and olive
oil)
